Passion and Innovation
Snake Brand is a partnership, a passion and an innovation that began in Newberg, Oregon. It is common for rod builders to spend countless hours honing their snake guides to fit their handcrafted, precision fly rods; but Mike McCoy saw a need to spend less time grinding away at factory-made components and more time on the river. As a result McCoy created snake guides that fit flat on each fly rod with little or no foot preparation. Extensive research and hours of design went into creating the first Snake Brand Original snake guide. Rod builders responded immediately and asked for more. His introduction of the Snake Brand Universal snake guide presented the first snake guides featuring a concave radius on the bottom of the foot, allowing the guide to fit the contour of a graphite fly rod.
Snake Brand is consistently looking for new innovations and products to provide to our customers. Our goal is to provide high quality fly rod components and outstanding customer service to the fly rod building community that not only improves the overall quality and performance of the fly rod, but saves the rod builder both time and money—time and money that is saved for the passion of the sport itself.